la affiche

The French word "affiche" primarily means a poster or bill—a printed piece of paper designed for public display to advertise, announce, or convey information.

Meanings:

1. Poster/Billboard:
   A large printed paper often attached to walls, boards, or shops, used to promote events, films, political campaigns, or advertisements. For example, "J'ai vu une affiche pour le concert" ("I saw a poster for the concert").

2. Display/Show:
   In some contexts, it can mean the act or result of displaying something publicly. Related to the verb afficher which means "to display" or "to post."

3. Computer Screen Display:
   Technically, "affiche" is also linked to what's shown visually, like data or content presented on a screen.

Synonyms and their differences:

• Poster/affiche:
  "Affiche" specifically means a printed, usually large, paper designed to catch attention.

• Pancarte:
  A sign, often handheld or smaller than an affiche, used in protests or market stands. It's more about conveying a brief message.

• Flyer (tract):
  A small leaflet or handbill distributed to individuals.

• Enseigne:
  A signboard or shop sign used to identify a business; more permanent than an affiche.

Summary:

• Affiche: Large printed poster for public display, mostly temporary and designed to inform or advertise.
• Mostly neutral usage, can range from art (movie posters) to political campaigns.