noun
das Markenzeichen, –
trademark
Ein besonderes Zeichen oder Merkmal, an dem man eine Firma oder ein Produkt erkennt.
Definition & meaning
The word "Markenzeichen" has two primary meanings:
- Trademark: In a legal and commercial context, it refers to a symbol, word, or device legally registered or established by use as representing a company or product. It serves to distinguish the goods of one manufacturer from those of another.
- Characteristic feature (Hallmark): In a figurative sense, it refers to a distinctive trait, characteristic, or attribute that is typical of a person, an object, or an institution. It is a sign by which someone or something is immediately recognizable.
Grammar & Word origin
- Grammar: It is a neuter noun (das Markenzeichen). The plural form is identical to the singular: "die Markenzeichen".
- Word origin: It is a compound word consisting of "Marke" (brand/mark) and "Zeichen" (sign/token).
Synonyms & antonyms
Synonyms:
- For the legal sense: Warenzeichen, Schutzmarke.
- For the figurative sense: Erkennungsmerkmal, Kennzeichen, Charakteristikum, Markenzeichen (referring to a trademark as a figurative mark).
Antonyms:
There are no direct antonyms for "Markenzeichen" in the strict sense, as it describes a specific identifier. However, in the context of uniqueness, one could contrast it with terms indicating anonymity or lack of distinction:
Make “Markenzeichen” part of your vocabulary.
Build your German vocabulary with flashcards, audio and spaced repetition.
Examples
Der Hut ist sein Markenzeichen.noun
The hat is his trademark.
Keep exploring German
Learn words from the content you love.
Add words from websites, books and videos, then remember them with spaced repetition (SRS).
Scan for iPhone & iPad