noun
das Schlagwort, ¨-er
keyword
Ein kurzes Wort oder eine kurze Gruppe von Wörtern, die das Wichtigste von einem Thema oder Inhalt zusammenfassen.
Definition & meaning
- Keyword or Tag: A word or phrase that captures the essence of a text, article, or topic. It is used to categorize information or to identify the main subject matter.
- Slogan or Catchword: A catchy phrase or term used in political, social, or advertising contexts to influence opinion or to summarize a specific ideology or goal.
Grammar & Word origin
The word is a masculine noun (das Schlagwort, plural: die Schlagwörter).
It is a compound noun consisting of two parts:
- Schlag: Derived from the verb schlagen (to hit or strike). In this context, it implies something that "hits" or makes an impact.
- Wort: Meaning "word."
Literally translated, it means a "striking word," signifying a term that carries weight, impact, or serves as a sharp identifier.
Synonyms & antonyms
Synonyms:
- Stichwort (cue or keyword)
- Kennwort (password or identifier)
- Slogan (slogan)
- Parole (watchword or slogan)
- Suchbegriff (search term)
Antonyms:
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Examples
Das Schlagwort für heute ist 'Nachhaltigkeit'.noun
The keyword for today is 'Sustainability'.
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