VocabuoDictionaryGet the app
noun

Werbespot

commercial

Definition & meaning

A Werbespot is a short commercial or advertisement broadcast on electronic media. It is typically found on television, radio, or in the cinema. The primary purpose is to promote a product, service, or brand to a wide audience within a short timeframe, usually ranging from 15 to 60 seconds. Unlike print advertisements, a Werbespot relies on moving images, sound, or a combination of both to capture the viewer's or listener's attention.

Grammar & Word origin

The word is a masculine noun: der Werbespot. The plural form is die Werbespots.

It is a compound noun made up of two distinct parts:

  1. Werbung: This means advertising or promotion. It comes from the German verb werben, which originally meant to turn, to strive for, or to recruit.
  2. Spot: This is a loanword from English. In the context of broadcasting, it refers to a short segment of time or a specific position in a program schedule.

Synonyms & antonyms

Synonyms:

  • Werbefilm: Specifically refers to the visual film aspect of a commercial.
  • Reklame: An older, more general term for advertising or commercials.
  • Werbeclip: Often used for shorter advertisements, especially in digital or social media contexts.
  • Durchsage: Can be used for radio advertisements that are more informative and less cinematic.

Antonyms: There are no direct antonyms for the word itself, but it can be contrasted with the non-commercial parts of a broadcast:

  • Programm: The actual program or show being broadcast.
  • Spielfilm: A feature film, which is the main content interrupted by commercials.
  • Sendung: A general term for a broadcast or show.
  • Dauerwerbesendung: An infomercial, which is a long-form program rather than a short spot.

Make “Werbespot” part of your vocabulary.

Build your German vocabulary with flashcards, audio and spaced repetition.

Get Vocabuo on the App StoreGet Vocabuo for Android

Examples

Ich habe gerade einen interessanten Werbespot gesehen.noun

I just watched an interesting commercial.

Keep exploring German

Learn words from the content you love.

Add words from websites, books and videos, then remember them with spaced repetition (SRS).

Download on theApp StoreGET IT ONGoogle Play