zusichern
assure
The German word "zusichern" is a verb that means "to assure" or "to guarantee". It is composed of the prefix "zu" and the verb "sichern," which means "to secure" or "to make safe." "Zusichern" is often used to indicate that someone is providing a promise or a guarantee regarding something.
Similar words in German include "versichern" (to assure, to insure), "garantieren" (to guarantee), and "sehen" (to see).
The difference among these terms lies primarily in their nuances: "versichern" often emphasizes confirming the truth of a statement or providing insurance, while "garantieren" is more focused on the promise of a result or expectation without necessarily implying prior assurance. "Zusichern" specifically indicates a degree of certainty or confidence in the promise being made.
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Examples
Sie wollte ihm ihre Unterstützung zusichern.verb
She wanted to assure him of her support.
Der Verkäufer sicherte eine schnelle Lieferung zu.verb
The seller assured a quick delivery.
Kannst du mir absolute Diskretion zusichern?verb
Can you assure me of absolute discretion?
Die Firma hat allen Kunden eine Rückzahlung zugesichert.verb
The company has assured all customers of a refund.
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