en brand
fire
Ett märke som visar vilket företag en vara eller tjänst kommer från.
Definition & meaning
In Swedish, the word brand primarily refers to a fire, specifically one that is destructive, out of control, or unintentional, such as a house fire or a forest fire. It describes the state of something being on fire and the resulting damage.
In a secondary, more modern context—especially within marketing and business—the word can also be used to refer to a brand or a corporate identity, similar to its usage in English. However, the more traditional Swedish term for this is varumärke.
Grammar & Word origin
The word is a common gender noun (en-word): en brand. The plural form is irregular: bränder (the fires).
Etymologically, it is closely related to the verb brinna, which means "to burn." It originates from the Proto-Germanic brandaz, which also leads to the English word "brand" and the German word "Brand." Historically, the term could also refer to a piece of burning wood or a torch.
Synonyms & antonyms
Synonyms
- eld (fire)
- eldsvåda (a large, damaging fire)
- vådeld (an accidental fire)
- varumärke (trademark or brand name)
- logotyp (logo, in a branding context)
Antonyms While there is no direct opposite for a fire itself, words representing the absence or the stopping of a fire include:
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Examples
En brand förstörde huset i natt.noun
A fire destroyed the house last night.
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